Partnership Deck / Product Placement / 2026
Open format DJ · Quebec, Canada · Twitch Partner since 2020. Six years on air, every week. An adult international audience that shows up for the music — and almost entirely comes back.
twitchmetrics ranking · average concurrent viewers · September 2026
Excluding twitchmusic, the platform's own channel, she ranks #3 independent DJ worldwide.
Twitch's most popular DJs, ranked by average concurrent viewers over 30 days. This is the metric that matters to an advertiser: it measures how many people are actually watching, at any given moment of the broadcast.
#1 · twitchmusic — 7,513 viewers. Twitch's official channel, operated by the platform itself. It is not an artist, so it sits outside the independent DJ ranking below.
Source: twitchmetrics — "Most Popular DJs Twitch Streamers", September 2026.
Raw position across all channels, platform channel included: #4 worldwide.
Streamscharts — "Most Watched DJs Streamers" · 31 Aug – 6 Sep 2026
Two independent trackers, two different metrics, the same conclusion — and one figure that separates her from the field. Over that week she produced 19,956 hours of watch time from 15 hours 40 minutes on air.
The channel three places above her needed nine times the airtime to reach a comparable total. Her audience is concentrated, not spread thin across round-the-clock broadcasting — so a placement lands in front of viewers who are actively watching rather than leaving a stream running.
Both figures were also recorded while returning from a two-week break. Her regular weekly schedule resumed in September 2026, and volume-based rankings will climb accordingly in the weeks ahead.
Six months, 81 broadcasts, 477 hours on air. Every figure below is exported directly from the channel's own dashboard — not estimated by a third-party tracker.
Sixty-five years of continuous viewing, delivered in six months.
Total views recorded across the period's 81 broadcasts.
The audience present at any given moment, averaged over live hours.
Highest simultaneous audience reached on a single broadcast.
Around 1,820 messages for every hour spent on air.
Clips cut by viewers and shared beyond the live audience.
8 September 2025 – 8 September 2026 · 366 days
Paid subscriptions counts every subscription event over the year — new, renewed and gifted —
and averages out to roughly 5,200 active paying subscribers in any given month.
Live alerts: followers with go-live notifications enabled, 31.1% of the follower base.
Audience holds steady regardless of how much airtime the month carries.
* September covers 1–8 only. August drew the highest average of the six months on the least airtime — 41 hours.
Twitch separates engaged viewers into new and returning. Across six months the split was 293,907 returning against 15,462 new.
This is the number that separates a community from traffic. A placement here is not seen once by a crowd that never comes back — it is seen week after week by the same people, which is precisely the repetition brand recall depends on.
The chat says the same thing: 871,480 messages across the period, close to twenty per participant. This is an audience that talks back, not one leaving a stream running in a background tab.
Two platforms, two roles. Twitch carries the live audience a placement runs in front of; Instagram supplies the demographic picture Twitch does not report. Together they describe an audience that is European-led and adult: Germany is the single largest market, and 86.5% of the following sits between 25 and 54.
Sample of 24,019 views. Europe accounts for 38.9% combined, North America 24.1%.
Majority watch full-screen on desktop — 35.1% on mobile, where a scannable code converts.
Follower activity peaks on Mondays between 12 PM and 6 PM and Thursdays between 3 PM and 6 PM, Eastern time. Campaign posts and product announcements are scheduled against these windows rather than guessed at.
Six ways to bring a brand in, from discreet placement to a fully dedicated operation. All combinable, and adaptable to any budget or launch calendar.
Product visible in the setup throughout the broadcast, with natural mentions woven into the set. The longest exposure per dollar spent.
Five to ten minutes opening the broadcast, when the audience is at its most attentive: demonstration, unboxing or on-camera presentation.
Overlay, profile panels and custom alerts in the brand's colours. Permanent on-screen presence, carried through to VODs and shared clips.
An Instagram Reel produced specifically for the brand, with usage rights transferable — the brand is free to run the asset on any channel of its own.
An entire broadcast built around the brand: full branding, bespoke playlist, announced ahead across every channel. Built for a product launch.
A discount code and dedicated link pushed to chat, panels and socials. The one format that reports back: every click and conversion is attributable to the campaign.
Pricing is set per campaign, against format, duration and exclusivity — a single segment and a season-long channel partnership are not costed the same way. Send the brief and a costed proposal follows within two business days.
partnership@missshelton.caMiss Shelton is not a streamer who puts music on in the background: the set is the show. Every broadcast is performed and mixed live, in real time, with no pre-recorded filler.
Her concept, "traveling in music", shapes every session: a journey running from the highest-energy dance to the deepest ambient trance, with detours through funk and Latin. That curation is what holds viewers for hours instead of minutes — and what puts a brand in front of an audience that is genuinely watching, not tabbed away.
An audience that
stays. Not one
that scrolls past.
To discuss a placement, a dedicated operation or a season-long partnership, the simplest route is a direct email. Reply within two business days.
Brand partnerships partnership@missshelton.ca Product placement, channel branding and dedicated campaigns